2/21/13

Kurt Geiger Tea Party & Preview on Bleecker










with Christina Zervanos of Launch Squad

Women of all ages, careers, social statuses, and fashionability.... Introducing Kurt Geiger London, now open on Bleecker Street! The press preview included a posh, decadent tea party filled with hot toddies, scones, pastries and the ever-so-enticing shelves of Kurt Geiger shoes and accessories. I had the pleasure of meeting and sitting down with Sara McConnachie, director of press for Kurt Geiger, and Christina Zervanos of Launch Squad to discuss the creative direction and message behind the KG ad campaign ft. top model Anja Rubik, which inspires, "Everything but the dress".

There is no doubt that this brand has been successful in expanding their creative direction, intentionally creating styles for all women, from studded-detailed high tops, to pencil-stiletto Mary Janes, to neon lace  platforms, with price points that will not break your budget. The most exciting part of the new store on Bleecker, has got to be the candy-like shoe chandelier hanging in the front window. Whatever your cup of tea, Kurt Geiger has got the look for you!

A special thank you to Christina, Sara, Launch Squad and Kurt Geiger


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