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| instaMCM |
It is extremely easy to relate being at the MCM Preview to being a little girl in a candy shop. Not only were there bright colors vibrant enough to make any mouth water, but the full-blown metal studs on downtown-worthy backpacks, and a collaboration with Swarovski crystals were the perfect details to tease any sweet tooth. I am extraordinarily impressed with the path the creative direction of MCM has taken. Not only has it made the brand more enticing for youthful consumers, but it has made the MCM lifestyle completely aspirational for any age!
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